AI helps you find undervalued
high-engagement hidden gem creators

Traditional KOL outreach relies on personal networks, Excel spreadsheets, and gut-feel picks — slow and hard to justify to clients. Moodboard uses AI to match from over 10,000 creators with objective grading and data, so brands and agencies can decide faster and pitch with confidence.

KOL rates vary widely, influenced by follower size, engagement rate, content format (Reel / Post / Story), industry, and exclusivity. Generally speaking, micro-influencers cost less but offer higher audience stickiness; mid-tier and macro creators provide broader reach at proportionally higher cost; mega creators typically require case-by-case negotiation. Moodboard auto-estimates a fair fee range for every creator based on follower size, engagement, account health, and past performance.

Micro-influencers typically have 3K-30K followers with higher audience stickiness and engagement rates than mega-KOLs, at roughly 1/10 the cost. Mega-KOLs work for broad brand awareness; micro-influencers excel at conversion and word-of-mouth. Moodboard doesn't favour size — AI recommends the mix that fits your goal.

Our AI matches your brand description and campaign goal against creator content style, audience profile, engagement trends, and past performance in real time. Unlike keyword-based KOL platforms, Moodboard uses vector search to understand semantic intent — finding creators whose content tone actually fits, with reach and CPE estimates before you commit.

Low-quality audiences are the biggest risk in influencer marketing — great numbers, zero ROI. Every creator on Moodboard has an Account Health score computed from follower growth curves, engagement authenticity, and audience composition signals. Scores below threshold cap the creator's grade, so what you see reflects reality.

Every Moodboard Creator Certified Grade is computed from content quality, account health, engagement efficiency, and content performance, producing a final grade ranked from high to low: S+ (Top Tier), A (Excellent), B+ (Strong), B (Solid). Low account health caps the grade, so scores reflect real overall performance.

Yes. Moodboard indexes over 10,000 creators with full data — follower count, engagement rate, average plays, audience gender/age/geo, and content categories. Filter and sort by industry, size, and region to surface the top KOLs in any vertical.

Yes. The system surfaces each creator's preferred contact method (phone / email / social DM). Click "View Contact" to unlock. Starter: 20/month (60/quarter); Pro: 40/month (120/quarter). Re-viewing the same creator doesn't consume quota.

Yes — 10 AI searches per month, 15 profile views, and 1 contact lookup, plus proposal creation. Zero credit card required. Want full data access? HK$98 Trial (30 days) unlocks 20 searches, 30 views, and 8 contact lookups before you commit to a monthly or quarterly plan.

Influencer sponsored-post rates vary widely based on follower size, engagement rate, content type and platform. Moodboard estimates a fair collaboration-fee range for each KOL using real engagement data, so brands have a budget reference before negotiating.

Micro and nano influencers have smaller followings but often far higher engagement than mega influencers, offering better value. Moodboard's AI surfaces these undervalued, high-engagement "hidden gems" from a large creator pool, with a Creator Rating to help you quickly judge brand fit.