Transparent Pricing
Choose the plan that fits you
Start free, upgrade when ready. Monthly or quarterly billing — your choice.
Start monthly, save more quarterly
Free Plan
Free
Just starting to explore Moodboard
- AI Creator Search(10 / month)
- First 30 search results
- Save Creators / Collections
- Create Proposals
- Contact Extraction(1 / month)
- Shareable Proposal Links
- Full Moodboard Creator Rating
- Priority Support
Starter Plan
Starter
Brands running regular KOL campaigns
Save HK$360
- Everything in Free
- AI Creator Search(120 / quarter)
- Full creator profile data(120 / quarter)
- Contact Extraction(60 / quarter)
- Watermark-free Proposals
- Full Moodboard Creator Rating
- Priority Support
- Auto-renewal
Pro Plan
Pro
High-volume brands and marketing agencies
Save HK$760
- Everything in Starter
- AI Creator Search(240 / quarter)
- Full creator profile data(360 / quarter)
- Contact Extraction(120 / quarter)
- Watermark-free Proposals
- Full Moodboard Creator Rating
- Priority Support
- Auto-renewal
All plans priced in HKD. Quarterly billing saves ~17%.
Need an enterprise plan?Contact us — we're happy to tailor one for you.
Full Feature Comparison
Compare every feature side by side
| Feature | Free | Starter | Pro |
|---|---|---|---|
| AI Search | 10/month | 120/quarter | 240/quarter |
| Search results shown | First 30 | All | All |
| View creator profiles | 15/month (limited data) | 120/quarter (full data) | 360/quarter (full data) |
| Contact extraction | 1/month | 60/quarter | 120/quarter |
| Create proposals | |||
| Shareable proposal links | Watermark-free | Watermark-free | |
| Platforms | 小TT | 小TT | 小TT |
| Moodboard Creator Rating | Limited | Full display | Full display |
| Save creators | |||
| AI combo recommendations | |||
| Priority support | |||
| Auto-renewal | — |
FAQ
KOL pricing, influencer matching, creator grading — answers to what you're searching
How is Moodboard different from traditional KOL outreach?
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Traditional KOL outreach relies on personal networks, Excel spreadsheets, and gut-feel picks — slow and hard to justify to clients. Moodboard uses AI to match from over 10,000 creators with objective grading and data, so brands and agencies can decide faster and pitch with confidence.
How much does it cost to hire a KOL / influencer?
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KOL rates vary widely, influenced by follower size, engagement rate, content format (Reel / Post / Story), industry, and exclusivity. Generally speaking, micro-influencers cost less but offer higher audience stickiness; mid-tier and macro creators provide broader reach at proportionally higher cost; mega creators typically require case-by-case negotiation. Moodboard auto-estimates a fair fee range for every creator based on follower size, engagement, account health, and past performance.
What is a micro-influencer? Are they better than mega-KOLs?
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Micro-influencers typically have 3K-30K followers with higher audience stickiness and engagement rates than mega-KOLs, at roughly 1/10 the cost. Mega-KOLs work for broad brand awareness; micro-influencers excel at conversion and word-of-mouth. Moodboard doesn't favour size — AI recommends the mix that fits your goal.
How does the AI match creators? How is it different from other influencer marketing platforms?
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Our AI matches your brand description and campaign goal against creator content style, audience profile, engagement trends, and past performance in real time. Unlike keyword-based KOL platforms, Moodboard uses vector search to understand semantic intent — finding creators whose content tone actually fits, with reach and CPE estimates before you commit.
How do I tell if a KOL's followers are real? What is account health?
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Low-quality audiences are the biggest risk in influencer marketing — great numbers, zero ROI. Every creator on Moodboard has an Account Health score computed from follower growth curves, engagement authenticity, and audience composition signals. Scores below threshold cap the creator's grade, so what you see reflects reality.
What is Moodboard Creator Certified Grades? How is it calculated?
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Every Moodboard Creator Certified Grade is computed from content quality, account health, engagement efficiency, and content performance, producing a final grade ranked from high to low: S+ (Top Tier), A (Excellent), B+ (Strong), B (Solid). Low account health caps the grade, so scores reflect real overall performance.